Assuming that you have been given a highly compressed video anyway scaling up the footage this much is not a good idea for the sake of quality. While you are ending up with the right aspect ratio (9:16) you will run into one problem: it’s necessary to scale the video to almost double the size to fill up the vertical space.
Most tutorials will suggest to simply swap the resolution and use a 1080 x 1920 px resolution. So let’s say you’ve got regular full HD footage (1920 x 1080 px) and now you want to put it into a vertical format to post on facebook, snapchat or instagram stories. Vertical Videos – Finding The Right Resolution Did you know that vertical videos attract almost four times more engagement than square videos on Facebook? As creating vertical videos with mobile devices end to end seems to be a no-brainer, in a more complex production pipeline you will have to put your high-production value content into a format, which is more suitable for the platform you will be distributing this content on.
With mobile traffic taking the No.1 spot in website traffic, vertical videos have become a crucial part of any video content strategy.
